What's Inside:
- How to make your community stand out
- Understanding the consumer experience
- Providing a seamless hospitality experience
- Retaining and fostering your staff
- Increasing employee satisfaction
The state of senior living today
Demand for senior housing is predominantly driven by the large population of older Americans within the Baby Boomer generation.
According to recent reports from the U.S. Census Bureau, by 2030, all Baby Boomers will be over the age of 65, and one in every five people in the United States will be at retirement age. By 2035, there will be 78.0 million people 65 years or older compared to 76.4 million under the age of 28.
As a result, the industry is responding accordingly with new approaches to compete in this consumer-driven market and attract the rising generation of savvy residents.
About CCL Hospitality Group
CCL Hospitality Group is a nationwide leader in culinary and support services with four distinct operational companies – Morrison Living, Unidine, Coreworks, and The Hub. We provide modern world-class hospitality infrastructure, talent, and innovation. We are shaping the industry’s future leaders with a culture of service focused on elevated hospitality offerings for community living across the country. Learn more here.
Browse Additional Resources
Rethinking the Senior Living Experience Without Major Investment
A practical approach to strengthening engagement and trust across your community.
February 23, 2026
Keeping Wellbeing Impactful Without Raising Fees
How senior living communities are delivering more without increasing monthly costs.
February 10, 2026
Personalization Through Data: Tailoring Wellbeing Programs for Every Resident
Learn how senior living communities can use data to personalize wellbeing programs so that they empower residents and honor their preferences.
January 22, 2026