The state of senior living today
Demand for senior housing is predominantly driven by the large population of older Americans within the Baby Boomer generation.
According to recent reports from the U.S. Census Bureau, by 2030, all Baby Boomers will be over the age of 65, and one in every five people in the United States will be at retirement age. By 2035, there will be 78.0 million people 65 years or older compared to 76.4 million under the age of 28.
As a result, the industry is responding accordingly with new approaches to compete in this consumer-driven market and attract the rising generation of savvy residents.
About CCL Hospitality Group
CCL Hospitality Group is a nationwide leader in culinary and support services with four distinct operational companies – Morrison Living, Unidine, Coreworks, and The Hub. We provide modern world-class hospitality infrastructure, talent, and innovation. We are shaping the industry’s future leaders with a culture of service focused on elevated hospitality offerings for community living across the country. Learn more here.
Browse Additional Resources
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Compass One’s Socktober 2025 raises over 300,000 socks, supporting communities nationwide and engaging team members in a record-breaking campaign.
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Wellness vs. Well-Being: Top 4 Differentiators
See how senior living is evolving from basic wellness to a holistic model that supports residents’ purpose, autonomy, and overall well-being.
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The Age-Defying Act of Well-Being
Discover the results from CCL Hospitality Group's research partnership with E15 that reveal what well-being truly means for senior living residents.
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