What's Inside:
- How to make your community stand out
- Understanding the consumer experience
- Providing a seamless hospitality experience
- Retaining and fostering your staff
- Increasing employee satisfaction
The state of senior living today
Demand for senior housing is predominantly driven by the large population of older Americans within the Baby Boomer generation.
According to recent reports from the U.S. Census Bureau, by 2030, all Baby Boomers will be over the age of 65, and one in every five people in the United States will be at retirement age. By 2035, there will be 78.0 million people 65 years or older compared to 76.4 million under the age of 28.
As a result, the industry is responding accordingly with new approaches to compete in this consumer-driven market and attract the rising generation of savvy residents.
About CCL Hospitality Group
CCL Hospitality Group is a nationwide leader in culinary and support services with four distinct operational companies – Morrison Living, Unidine, Coreworks, and The Hub. We provide modern world-class hospitality infrastructure, talent, and innovation. We are shaping the industry’s future leaders with a culture of service focused on elevated hospitality offerings for community living across the country. Learn more here.
Browse Additional Resources
Still Becoming: A New Framework for Wellbeing in Senior Living
Explore the latest research on how connection, purpose, and daily experiences influence wellbeing in senior living.
October 23, 2026
The Biggest Wellbeing Opportunity in Senior Living Is Hiding in Plain Sight
Wellbeing is not built through programs alone. It emerges from the routines, relationships, and daily rhythms residents experience every day.
October 19, 2026
The Conversations That Keep Employees from Leaving
Employee retention starts with meaningful conversations, trust, and everyday leadership that help people build lasting careers in senior living.
October 19, 2026