Redefining Adult Living Hospitality

Communities are incorporating and investing heavily in technology, design, and digital automation to create unique and personalized experiences to drive demand and increase occupancy.
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What's Inside:

  • How to make your community stand out
  • Understanding the consumer experience
  • Providing a seamless hospitality experience
  • Retaining and fostering your staff
  • Increasing employee satisfaction
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The state of senior living today

Demand for senior housing is predominantly driven by the large population of older Americans within the Baby Boomer generation.

According to recent reports from the U.S. Census Bureau, by 2030, all Baby Boomers will be over the age of 65, and one in every five people in the United States will be at retirement age. By 2035, there will be 78.0 million people 65 years or older compared to 76.4 million under the age of 28.

As a result, the industry is responding accordingly with new approaches to compete in this consumer-driven market and attract the rising generation of savvy residents.

About CCL Hospitality Group

CCL Hospitality Group is a nationwide leader in culinary and support services with four distinct operational companies – Morrison Living, Unidine, Coreworks, and The Hub. We provide modern world-class hospitality infrastructure, talent, and innovation. We are shaping the industry’s future leaders with a culture of service focused on elevated hospitality offerings for community living across the country. Learn more here.

Browse Additional Resources

Creating Cohesion Across Dining and Marketing at Carnegie East House

From culinary expertise with Morrison Living to marketing and storytelling with The Hub, this partnership reflects the full breadth of support within CCL Hospitality Group.
June 25, 2025

Where Every Venue Tells a Story: Designing Senior Living with Purpose

Discover how The Hub blends design, storytelling, and hospitality to create spaces that connect with residents in senior living.
June 18, 2025

Building a Culture of Care: How to Champion Workplace Safety in Dining Operations

Discover how CCL Hospitality Group strengthens workplace safety through daily habits, tools, and training across dining, clinical, and quality teams.
June 2, 2025